As you are aware that Google has made secure search default for everyone which means that unfortunately you will not be able to see brand or non-brand keyword data in Analytics. We have known about this since October 2011 when Google first introduced us to secured search and slowly we have seen a growth in Not Provided keyword data.

I have been working on a few strategies to figure out what other data we can use to assist make better decisions when it comes to optimizing websites.

I did a presentation to a SEO meetup and below is the presentation from it.


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