Gary Vaynerchuk kicked my butt in the banana eating challenge

Gary Vaynerchuk kicked my butt in the banana eating challenge

Nobody eats a banana as quick as Gary Vaynerchuck and he proved it when I challenged him at the interview after the Business Armageddon event. Check out the proof below. Got to hand it to @garyvee , he smashed me on the banana challenge pic.twitter.com/CvRztVOXKL — Aman Talwar (@AmanTalwar) March 15,...
Content Marketing For Startups

Content Marketing For Startups

Its Monday morning 6:00 a.m. and you get out of bed and start getting ready to go to work at your startup. You have so much on your mind including working on refining your product, looking at resources or customer feedback, looking at different revenue streams or costs structures, and looking at how you can better work with your partners. Every day is a grind until you are in a position of positive cash flow that is generated from paying customers, who are the lifeblood of your business. It’s just as much hard work to maintain your startup but once you are in a position of positive cash flow, at least you can sleep a little better at night. So how do you get customers with your limited budget? Do you spend money on TV advertising or print or even cold calling? How about letter box drops or even sending emails to your subscribers with offers? Well this is 2013, we have TIVO which you can use to record TV, RSS readers to read content from websites, caller ids to block cold calling, recycling to throw away letter box drops and finally the delete key for emails. Well you see human behavior is changing. Depending on your market, your customers are either online on Google, Bing, Twitter, Facebook, LinkedIn or Google+. Your customers are using devices such as tablets and smart phones to read and share content and even making purchases. What I am trying to say is that customers are getting smarter with the way they make their purchasing decisions and you need to realize that there are...
How To Deal With Not Provided Keyword Data

How To Deal With Not Provided Keyword Data

As you are aware that Google has made secure search default for everyone which means that unfortunately you will not be able to see brand or non-brand keyword data in Analytics. We have known about this since October 2011 when Google first introduced us to secured search and slowly we have seen a growth in Not Provided keyword data. I have been working on a few strategies to figure out what other data we can use to assist make better decisions when it comes to optimizing websites. I did a presentation to a SEO meetup and below is the presentation from it.   Goodbye Keyword Data, Say Hello To S**t Load Of Other Data – (Not Provided Solution) from Aman Talwar...
Google Panda Vs Google Penguin Updates

Google Panda Vs Google Penguin Updates

I got an opportunity to present to the work staff about the difference between Panda and Penguin Google updates. It went down well and I thought I share it with everyone below. If you have any specific questions, please ask me in the comments section.   Panda vs Penguin Presentation from Aman...
How To Acquire Links Through Twitter

How To Acquire Links Through Twitter

Last Friday I got an opportunity to run through a presentation with guys from other teams at work in regards to link building strategies and specially around how to acquire traffic and build links through Twitter. Enjoy it and If you have any specific questions, please ask me in the comments section.   Link Building With Twitter from Aman...
Content Marketing For Brands

Content Marketing For Brands

Content marketing is hard work and that’s a fact. However, before I get into three ideas for you to execute content marketing; let’s define what it is. Content marketing involves the creation and sharing of content in order to align the business with their customer information needs. Instead of interrupting customers with ads, it’s about providing free quality content to capture their attention. So, here is a list of 3 content marketing ideas for brands to connect with their customers. They can also be used to help expand their customer base. Idea 1 – Blog Posts One of the easiest ways to present frequently refreshed content is by setting up a blog for your brand. A blog is a great way to build readership and improve brand loyalty. The key to a successful blog is to write content that provides value to your customers. Brands should write about topics that are fit for their target market. As an example, KISSmetrics is web analytics software and they do an excellent job with their blog. They write posts about internet marketing which is the target market that they want to attract to their website. This creates awareness and interest for their product, which helps them grow their brand and their customer base. Another advantage of setting up a blog is to set it up with social media buttons, commenting and an RSS feed so that users can share the brands content through different mediums. This will also help with the SEO authority of the blog and therefore build links naturally to the blog. Idea 2 – E-Books E-books or electronic books...
Seth Godin – What you do for a living is not be creative, What you do is ship

Seth Godin – What you do for a living is not be creative, What you do is ship

I watched this great 20 min presentation by Seth Godin on quieting the lizard brain. Seth Godin tells a few great stories about how great people start something and have deadlines to meet and instead of being more creative and think of more ideas to change their product, they ship it and reach their deadlines. If you Ship products, you need to watch this....

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